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Home » Portfolio » Smithsonian Access

Smithsonian Access Logo Family

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SCOPE OF WORK In Dec 2019-February 2020, Access Smithsonian asked SIE to create a logo for their office. Access stated that their goals for the mark were to help convey the mission of their work at the Smithsonian; their office strives to be friendly, inviting, and say “You have a place” at the Smithsonian. A year later, Access Smithsonian asked SIE to build on this work and develop identities for several of their programs: See Me at the Smithsonian; the User/Expert Group; and Mornings at the Museum. SIE created colorful wordmarks that connect to the original Access Smithsonian logo.

A page showing the final full color logos

A page showing the full color logos with taglines

A page showing the reversed-out single color logos

A page showing the reversed-out single color logos with taglines

A page showing thee black and white logos

A page showing the logos in a tablecloth and banner mockup

A page showing the Smithsonian Access Logo Family

A page showing the Smithsonian Access Logo Family: "See Me at the Smithsonian"

A page showing the Smithsonian Access Logo Family: "See Me at the Smithsonian" in Spanish

A page showing the Smithsonian Access Logo Family: "Morning at the Museum"

A page showing the Smithsonian Access Logo Family: "User Experts"

Page showing the logo family at use, on a brochure

Page showing the logo family at use, on a brochure, in Spanish

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